BenQ 35″ Smart Stretched Display – BH3501

Sleek design with anti-reflective glass

Built-in media player and speakers
1000 nits of brightness suitable for well-lit spaces
Display content in portrait or landscape mode
Designed for 24/7 non-stop operation

All-in-One, Clutter Free Solution

Android Built-In

Built-in Android means that BenQ BH3501 is ready to work as soon as operators plug it in. There’s no need to hook it up to a PC or other device to serve content, and embedded speakers provide for BH3501’s audio needs. With no cables to hide, the all-in-one BH3501 fits neatly on shelves and reduces clutter.

USB Plug & Play

BH3501’s plug-and-play simplicity enables you to access and play multimedia files directly from a USB flash drive. Requiring no PC connection or complicated cable setup, BH3501 ensures a holistic shopping experience with the most hassle-free installation.

Flexible Installation

Featuring a long-and-narrow design, BH3501 can fit neatly onto the front of a shelf and make a large impact while using little space. By replacing ordinary paper price tags with audio and video content, BH3501 is built to attract customers’ attention and boost sales.

Elegant, Durable Display Cover

Anti-Reflective Glass

BenQ BH3501’s display is covered with high-performance anti-reflective glass that ensures content is always vibrant and clear. With a beautiful design that looks like an integral part of the shelves it sits on, BH3501 can confer a distinctive premium atmosphere to retail outlets and boost brand positioning.

*Image shows BH2801. Feature included on BH2401/ BH3501/ BH2801/ BH3801.

High Brightness

At 1000 nits brightness, striking colors and clarity still can be provided even in brightly lit environments, which allows BH3501 to fully support your indoor and semi-outdoor applications.

24/7 Non-Stop Operation

A 55,000-hour lifespan and industrial-class performance make BH3501 far more economical than consumer display models. Built especially for business use with advanced panel technology, BH3501 can provide reliable 35/7 non-stop performance for years and years.

Flawless Display in Portrait and Landscape View

Unlike anything else available on the market, BenQ Bar Type displays are built to ensure flawless portrait and landscape view. This choice between vertical and horizontal installation greatly increases flexibility when operators are designing and arranging their stores.

Integrated X-Sign 2.0 Software with Stretch Content Templates

X-Sign Designer

BenQ’s X-Sign 2.0 takes the hassle out of designing signage content. Included with BH3501, BenQ’s exclusive X-Sign software provides content templates that are especially designed for long-and-narrow bar-type displays, making it easy for operators to quickly design and roll out new promotional material. The templates also let operators add images, videos, and scrolling text to their marketing materials. The long-size templates let operators create marketing content easily while the ability to enrich materials with media content will boost the store’s bottom line.

Instant Price Updates

Updating prices and other fluctuating content is easy. Operators just need to modify a centralized .csv file in cloud.

Real Time Messages

X-Sign lets operators push real-time messages to the display network to create instant excitement.

QR Code Interaction and Analysis

X-Sign allows operators to embed QR Codes that, when scanned, can offer customers latest promotional information. X-Sign also offers QR Code analysis to let operators see when and where customers are interacting with content. This analysis can help operators quickly adjust their offers to match customer interest.

Broadcast YouTube Live Streaming across Multiple Displays

With X-Sign, operators can insert live YouTube broadcasts of product launches on Smart Signage in real time, which makes promoting new products instant and easy.

Centralized Remote Display Management

X-Sign’s intuitive interface makes it easy for operators to monitor and manage all remote displays from a central, off-site location. With X-Sign, operators can keep tabs on display performance in real-time and receive instant alerts about any issues.Loaded with functionality, X-Sign also allows operators to see what content is playing on each display, manage updates, restart displays, and manage screen on/off and volume settings.

Hassle-Free Display Management

With cloud features, BenQ DMS combined Device Info and Management, Apps Management and OTA (Over-the-Air) Update to provide you an ultimate device management solution for your productivity.

Device Info and Management

Remotely control your displays with DMS Cloud via Internet. It’s an effective way to lower TCO and energy consumption for your operation.

Apps Management

Install Android™ apps for a selection of displays through our cloud server. DMS Cloud is designed to save you the hassles of repetitive manual installation work.

OTA (Over-the-Air) Update

Upgrade the latest BenQ firmware for your displays through our OTA Update support and keep them running smoothly at all times.

Specification: BenQ 35″ Smart Stretched Display – BH3501




Backlight Type



All Specifications


Screen Size

Backlight / Lightsource

Contrast Ratio (Typical)

Viewing Angle (Horizontal / Vertical)

178° / 178°
Display Orientation

Landscape / Portrait
Usage (Hour/Day)

Active Area (Horizontal × Vertical)(mm)

886.6 x 59.0 mm
Resolution (Pixel)

1920 x 130
Brightness (Typical)

1000 nits
Light Life (Typical)

Aspect Ratio


Platform Solution


System Memory (GB)

Storage (GB)



Tempered Glass




x1 / N/A
RJ45 Port In/Out

x1 / N/A
USB Port (Type A)

x2 / N/A
RS232 In/Out

x1 / N/A
Internal Speaker (Amp)

1W x 2


Weight (Without / With Packing) (kg)

3.9kg / 6.4kg
Dimension (W×H×D) (mm)

905.0 x 89.2 x 45.3mm
Bezel Width (top/bottom/left/right) (mm)

15.1 / 15.1 / 9.2 / 9.2mm
Wall Mounting (VESA) (mm)

430 x 60 (4 holes) 4 – M4 x 10L


Operation Temperature

0°C ~ 50°C
Storage Temperature

-25°C ~ 60°C


On-Screen Display Languages

English / French / German / Dutch / Polish / Russian / Czech / Danish / Swedish / Italian / Romanian / Finnish / Norwegian / Greek / Hungarian / Spanish / Portuguese / Traditional Chinese / Simplified Chinese / Arabic / Japanese / Thai / Persian / Vietnamese / Korean (25 Languages)

SW support

X-Sign (Please check X-Sign website for detailed compatibility information)

Multiple Display Control (MDA) Support



Remote Control

Power Cord (By Region)

Quick Start Guide

User’s Manual (electronic file)

HDMI Cable

RS232 Cable/RS232 Loop Cable

Yes / No





100V ~ 240V, 50Hz / 60Hz
Power Consumption (typical/standby )

18W/ < 0.5W



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