‧U.S. market research company Grand View Research analyzes the trend of interactive touch screen market development
From the beginning of the invention of the television, mankind has entered the age of visual information. With the advancement of technology, people’s requirements for video quality and functions are getting higher and higher. In order to respond to the needs of the market and meet the needs of people’s daily life and business activities, video-information products are constantly being introduced and new, and traditional TV sets are gradually being banned by smart TV sets. The projector, which is often used in teaching and business meetings, has also begun to be replaced by another new product-an interactive touch screen.
For a long time, attendees in business meetings have mostly used computers and projectors to help explain; in teaching, teachers will also use projectors to assist in teaching. Projection screens are generally large, with 100 inches or larger being relatively common. Unfortunately, projection products are easily limited by the light environment. The screen is relatively dim and the colors are not clear enough. For business meetings, especially in product promotion, it will weaken the promotion efficiency. ; For Generation Z students who have lived in the IT world since they were young, the low-quality and lack of interactive one-way projection materials can hardly arouse their interest in learning. In addition, popular schools have promoted STEM teaching, and the demand for 5G networks and interactive teaching equipment is increasing day by day, and projectors have gradually been unable to meet the needs of teaching.
In response to the shortcomings of projectors, interactive touch screens have emerged as early as a few years ago. In the early days of the introduction of interactive touch screens, they were regarded as expensive high-tech products, so the procurement rate in the education sector was low. After the global epidemic broke out last year, people’s work patterns and daily lives have been significantly affected, and traditional business operations and school education models have also faced tremendous impact. Commercial organizations have begun to widely implement work from home (WFH). How to ensure the daily operation of the company, hold meetings on schedule, and achieve operational goals as planned has become the most urgent problem for companies to solve. As far as the education sector is concerned, how to ensure the progress of teaching when face-to-face courses are stopped, so that students can continue to study at home, is an urgent issue for principals and teachers to deal with.
In this general environment, coupled with the introduction of interactive touch screens over the years, the cost of mature technology has dropped, and interactive touch screens have finally faded from the label of “high-tech products” and have become “popular products” that are all over the market from unattainable. At present, the sales of interactive touch screens have risen against the market, and more companies and schools have begun to purchase such products. This phenomenon reflects that fundamental changes in traditional business activities and teaching models have begun, and it also confirms that interactive touch screen products can effectively promote business operations and improve the quality of teaching.
Interactive touch screen with multiple functions
The interactive touch screen is equivalent to the super-large ipad. It is a video and image product that integrates a computer, an interactive touch screen, wireless Internet access and audio-visual transmission functions. It is easy to install and use, which can greatly shorten the pre-work The flexibility is not comparable to that of traditional display screens and projectors.
High quality picture
Interactive touch screens usually support 4K or native 4K resolution, and can present high-brightness and clear images regardless of normal indoor light or dim environments, and there will be no screen reflections. In addition, users can choose the appropriate size (55”/65”/75”/86”/98”) according to the size of the use environment, so that people on site can clearly see the screen content at any position. Instead, use a projector It is necessary to dim the ambient light first. As long as there is interference from external light, the color of the picture will be relatively dim, which reduces the image effect and quality, and affects the intuitive experience. In addition, even if the highest resolution of the projector can reach 4K, the picture is usually detailed in a general environment The speed is still not as good as the 4K screen of the interactive touch screen.
Easy to use
The interactive touch screen is a touch screen. Users can directly control the device with their fingers or stylus on the screen, or use the built-in electronic whiteboard software function to write directly, and even automatically identify and record content. They can also interact at any time The touch screen adds additional content to the original data to help explain, and the interactive touch screen can be connected to a personal tablet or smart phone for remote operation, which is very convenient for meeting reports or classroom teaching; moreover, interactive touch screens generally have 10-40 point touch function, support multiple people to control at the same time. On the other hand, traditional projectors must be used with computers. In addition to taking time to connect and debug before use, they must also be used to control the computer. If it is used for teaching and demonstration, it is difficult for the speaker to take care of it and the action is restricted, and even requires special personnel to control it, and the use flexibility is low.
Built-in smart system
Interactive touch screens appeared about six years ago. After a long period of continuous research, the technology has become more and more mature. Most brands of interactive touch screens have built-in Android 8.0 smart systems. In addition to directly connecting to the Internet to browse websites and play audio and video materials, users can also install suitable commercial or educational software according to application requirements to meet their needs. In addition, the interactive touch screen can connect multiple tablets, mobile phones and other mobile devices at the same time, allowing users to cross-share information in real time, increasing mutual interaction, and improving both commercial efficiency and teaching efficiency. This diversified use function is indispensable for traditional display screens and projectors.
Price popularization
With the mature development of interactive touch screens, the cost of products continues to drop, and market prices have become closer to the people accordingly. At present, the price of interactive touch screens is almost the same as that of smart TVs and projectors of the same size, which can be afforded by ordinary enterprises and educational institutions. Therefore, compared to smart TVs and projectors, it is more cost-effective to purchase interactive touch screens with multiple functions and high benefits.
Advantages of interactive touch screen
4K ultra-high resolution
Screen size selection
Wireless split screen projection
Multi-touch or writing
Multi-party video conference
Export documents instantly
Screen sharing
Android APK software can be installed
Access to Drive
Optional Windows plug-in computer
Brand introduction
Since the advent of interactive touch screens, we have been paying close attention to the development of this category, extensively contacting and in-depth testing of interactive touch screens produced by many large and small brands, and we know our knowledge of such products very well. At present, global electronic product manufacturers generally follow the trend and launch interactive touch screens. Different brands have their own advantages and disadvantages in terms of product characteristics and performance. Therefore, this time we specially selected five most suitable brands for the needs of the Hong Kong market and recommend them to everyone.
BenQ
BenQ is a famous brand in Taiwan’s display equipment, and the product quality is guaranteed. At present, BenQ’s interactive touch screen is divided into four series-CP and RP are commercial series, and RM and RE are teaching series. Among them, only the CP series adopts PCAP capacitive screen principle technology, while the three series of RP, RM and RE adopt IR infrared touch technology. Although the technology used is different, it does not affect the way users use it. All of the interactive touch screens support 4K resolution, and the screen is made of 9H hardness tempered glass, which is sturdy and durable. To protect the health of users, BenQ’s interactive touch screen has developed the following three technologies:
- Antibacterial coating: The screen glass is coated with multiple layers of nano-ionic silver, which can kill most of the bacteria. This antibacterial technology is certified by TÜV Rheinland and SIAA in Japan.
- Air quality sensor: It can monitor the temperature, humidity, PM2.5 and CO 2 data in the environment, and make prompts.
- Smart eye care: Automatically sense the environment and the user’s location, and automatically activate the “no flicker” and “low blue light” functions to ensure eye health.
The wireless projection technology of BenQ’s interactive touch screen allows 9 screens to be shared. In order to facilitate the use of different users, the CP and RP series can support NFC login, and the CP series can support dual-screen splicing mode for greater flexibility in use.
For teaching needs, BenQ’s interactive touch screen is specially equipped with a variety of teaching software, which is convenient for teachers to use. These teaching softwares include the exclusive writing software EZWrite, which supports multi-person and multi-point writing collaboration, including MS Office access, smart handwriting recognition function, group competition, computer, screen image recording and other interactive tools. Among them, the wireless projection software Instashare can also be used for cross-device (Windows, Chrome OS, macOS, iOS, Android) transfer. When teachers are teaching in the classroom, they can move around freely in the classroom to observe students’ learning and improve the quality of teaching.
At present, BenQ has been ranked as the global interactive touch screen sales champion for six consecutive years. BenQ provides three-year after-sales maintenance and on-site repair services for products. Users can choose the appropriate series according to commercial or teaching needs.
ViewSonic
A well-known brand of video and imaging equipment headquartered in the United States and Taiwan, has cooperated with the well-known communication software SKYPE and Microsoft. ViewSonic’s interactive touch screen is divided into three series: Educational commercial series IFP50, commercial series IFP60, advanced commercial series IFP70. The first two use IR infrared touch technology, while the latter uses PCAP capacitive screen technology. At present, the IFP50 series provide the most size options, which are 55″, 65″, 75″, 86″, 98″; IFP60 only provides 75″ screens; IFP70 offers 65″ and 86″. In addition to the general interactive touch screen support 4K resolution, low blue light eye protection, electronic pen two-color writing and drawing, split screen (4) and other functions, the IFP60 series also supports fingerprint readers, and IFP70 is an upgraded version of IFP60. The design uses a PCAP capacitive touch screen, and is equipped with a Skype-certified advanced conference camera lens and the ultimate digital whiteboard function of the Microsoft workspace. To facilitate teaching and learning, ViewSonic has built-in myViewBoard® electronic whiteboard software in the IFP50 series. myViewBoard® is a global e-learning material platform that includes textbook resources for different subjects in many countries and regions. After registering, teachers can select suitable teaching materials through the myViewBoard® software built into the interactive touch screen, and use them in the classroom, saving lesson preparation time. At the same time, teachers can also share personally made teaching materials with other teachers through myViewBoard®. Since the main users of myViewBoard® are mostly from the education circles in Taiwan, Europe and the United States, the teaching materials are biased towards the school system of these places, and Hong Kong teachers may not be able to find directly applicable teaching materials on myViewBoard®. However, if the use of myViewBoard® can be promoted in the education sector in Hong Kong, in time, myViewBoard® will have the opportunity to become a teaching material library to improve the efficiency of lesson preparation for Hong Kong teachers.
All in all, although ViewSonic’s interactive touch screens are divided into two categories: commercial and teaching, they are mostly designed for the teaching market. Its products provide three-year after-sales maintenance and on-site repair services, coupled with its experience in cooperation with Skype and Microsoft, product quality is absolutely guaranteed.
AOV
AOV ® is a well-known local video brand in Hong Kong. It focuses on promoting the application and popularization of innovative technologies, and is committed to providing users with the latest technology and high-performance popular high-quality products with high-value entry prices.
Although AOV ® launched interactive touch screen products for a short period of time, because the interactive touch screen technology has matured, the latest core technology of interactive touch screens can be directly applied to its products. Since AOV ® saves the most expensive research and development costs, compared to other major interactive touch screen brands, it can provide interactive touch screen products of the same specifications and levels at a relatively popular price. The product value ratio is the highest.
The interactive touch screen of AOV ® is divided into AT series and ST series, both of which adopt IR infrared touch technology.
The AT series uses LG Panel, which operates on Android and Windows dual systems. There are as many as 40 touch points under the Window interface, which is twice as many as the 20 touch points of general brands. ST is the latest upgraded version in 2020, which improves the overall functional experience of the AT series.
The ST series is an educational and commercial series, offering four size options: 55″, 65″, 75″, and 86″. AOV’s interactive touch screens all use 7H hardness tempered glass and support 4K resolution. The split screen function of the old AT series can only support 4 projections, while the ST series has been upgraded to support 6 projections. In addition, the ST series adds a two-color function, which is very convenient for meeting seminars or classroom applications. At the same time, ST also supports mainstream network hard drives such as Google Drive and One Drive, allowing users to quickly access cloud resources.
AOV ®’s interactive touch screen has a built-in Wi-Fi module, which can support Wi-Fi on-screen and Bluetooth functions. Compared with other brands that require a separate Wi-Fi module, it can save an extra cost.
Although the AOV ® interactive touch screen may not be as good as the big brands in terms of the performance and update speed of its own software and built-in software , but with the hardware and basic functions of the AOV ® interactive touch screen, it is actually not as good as other big brands. .
The AOV ® interactive touch screen has a built-in Android 8.0 system. Users can install different teaching or commercial APK Apps according to their personal needs, including existing teaching software on the market, and teaching APK software provided by local publishers for schools. Therefore, compared with the brand’s main interactive touch screens in other regional markets, AOV ® rooted in Hong Kong can more accurately tailor-made interactive touch screens for local enterprises, especially educational institutions.
AOV ® provides peace-of-mind maintenance and repair services for interactive touch screens. Currently, it has also launched rental and rent-and-buy services, allowing users to experience first before deciding whether to purchase. At the same time, in order to meet the needs of different users, it also provides preferential packages that come with high-definition lenses, mobile brackets or physical projectors.
Fujitsu
A well-known Japanese electronic product company, the product quality and sales service are guaranteed.
The interactive touch screen of the Fujitsu IW series is an educational commercial series, all using IR infrared touch technology, and the screen size is divided into four types: 55″, 65″, 75″, and 86″. The IW series supports 4K resolution and also uses 7H hardened tempered glass, which makes the picture clear and durable. The screen has an anti-glare filter coating and uses zero-flicker LCD technology to protect eyesight.
IW is compatible with multiple operating platforms. No matter whether the user is using Window, Mac OS, iOS or Android, the wireless projection function can be used. Under the Window interface, it can accommodate 32 devices to share images. In addition, since the components of the IW series are designed in modules, users can upgrade the system by replacing the components in modules without having to replace the entire screen. However, it should be noted that since the IW series was launched on the market two years ago (no new models have been launched), there has been no major update, resulting in its built-in system, the old version of Android, can not keep up with the mainstream configuration system Android 8.0, and there is a chance to appear Cannot install the latest APK software on the market. Fortunately, Fujitsu provides a large number of useful commercial software under Windows for customers to choose, and these software need to be purchased at an additional cost.
At the sales level, Fujitsu has a mobile publicity car that allows potential users to experience the product in the car by making an appointment. Fujitsu also provides product maintenance and repair services. The first-year one-for-one service is unique in Hong Kong. However, the market price of the products is relatively high. If you prefer Nissan, you can consider the IW series.
DTEN
An American brand founded in response to the rise of Internet video conferencing, R & D products are mainly used in video conferencing.
At present, DTEN’s interactive touch screens are divided into three series-flagship DTEN D7, general DTEN ON, and DTEN ME for desktop use. All three series use PCAP capacitive screen principle technology, with ultra-thin streamlined Body, stylish design. Since it is a product developed specifically for video conferencing, the three series have built-in lenses, microphones and speakers. DTEN D7 and DTEN ON both offer 55” and 75” screen options, while DTEN ME only offers 27” screens. Among the three series, DTEN D7 series have the most powerful functions, followed by DTEN ON series, while DTEN ME series are mainly for home furnishings. Study design in office and home, so the screen size is relatively small.
DTEN D7 and DTEN ON series both support 4K resolution, built-in 4K wide-angle video lens, and can automatically track people or background; 16 microphones, a wide range of 18 meters, and has the function of eliminating echo and background noise. DTEN D7 uses two-channel stereo speakers, which are better in sound quality than DTEN ON and DTEN ME that use stereo speakers. In addition, DTEN D7 and DTEN ON both support single device screen projection. As for the DTEN ME series, which is mainly used for home office and home study, due to the small use environment, the number of hardware levels is lower than the previous two series. DTEN ME can also be multi-touch, with three built-in wide-angle lenses, 8 microphones, and a receiving distance of about 5 meters. It also has the function of eliminating echo and background noise. Although DTEN ME can be used as the user’s second screen, But you cannot add a Windows OPS computer.
The biggest selling point of the DTEN series is the close cooperation with ZOOM. Since the DTEN brand is aimed at the video conferencing market, all products have built-in ZOOM software. As long as it is simple to install and start the computer, the video conferencing can be carried out instantly, which is quick and convenient.
As DTEN attaches great importance to information security, in order to increase system security and intercept hackers, users cannot install other software by themselves. This limitation can be said to have mixed advantages and disadvantages for users.
On the whole, DTEN brand market positioning is aimed at multinational companies, large enterprises and professional users. The three series adopt the most advanced PCAP capacitive screen principle technology.
Objectively speaking, the reason why DTEN’s price is relatively high as a whole is because other brand products use cheaper IR infrared touch technology. If you compare products of other brands such as BenQ or ViewSonic that use PCAP capacitive screen technology with DTEN’s, the prices between them are essentially the same as DTEN’s products.
If customers need specialized video conferencing products, have high requirements for information security, and require the use of PCAP capacitive touch screen technology, the DTEN brand is a good choice.
